https://www.subwhatever.com/blog daily 1.0 2026-04-17 https://www.subwhatever.com/blog/the-shape-of-currently monthly 0.5 2026-04-17 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/4e7a402d-916f-4f39-ab6f-933a1f404d19/030A1358.jpg Latest - The Shape of Currently - Make it stand out Photos courtesy of Nash Howe and Currently Running https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/307e9ac3-cd02-43eb-a0ed-f7e2a61d5418/CR-10-1.jpeg Latest - The Shape of Currently We caught up later on Zoom, me in Colorado, him in California, at home, where he’s building the brand. We talked through UC San Diego, javelin, Mammoth, film, music, surf magazines, product samples, fabrics, all of it. By the end of the conversation, Currently made more sense to me. Not as some clever business idea, and not as a “running brand” in the usual sense. It felt more like one person trying to make objects that matched his taste and the life he actually wanted to live. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/57ae2d03-9e0c-4f0d-91fd-4f4cbfe41348/DSC04857-2.jpg Latest - The Shape of Currently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/572b853b-8c13-4af1-83bf-0617fda88190/DSC04279.jpg Latest - The Shape of Currently That’s part of what drew me to Currently. I first met Nash Howe at TRE in San Antonio. Currently had a small booth out on the edge of the exhibit hall. It wasn’t trying to compete with the big brands, which probably made me notice it more. The whole thing felt clear. A small footprint, a clear eye, no extra noise. It felt like the kind of brand that still had a person close to it, and that was my impression of Nash too. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/0e123ec8-e1f4-41e5-877f-c26ca7cb07b1/DSC02805.jpg Latest - The Shape of Currently I think that’s why the story behind it matters. Currently began as a surf magazine in Santa Cruz, which makes perfect sense once you talk to Nash for a while. The running side of it didn’t erase that earlier instinct. It still carries it. You can feel the photography in it. You can feel the design references. You can feel that it comes from someone who cares about how things look and feel, but also about what they say without having to explain themselves too much. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/c57ea261-8be4-4e36-a8d0-aede1cf85082/787333010034.jpg Latest - The Shape of Currently Maybe that’s why I find myself rooting for it. I’m drawn to people who take the risk of making something that actually looks like them. Not a version of themselves polished into a concept, but something with their taste, their instincts, and their references still intact. That kind of thing is harder to fake, and easier to recognize when you see it. https://www.subwhatever.com/blog/i-thought-i-had-a-lot-of-shoes monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/60cb7a29-9203-491a-9cab-f7c16e3d5b5b/Screenshot+2026-03-09+at+7.44.32%E2%80%AFAM.png Latest - I Thought I Had a lot of Shoes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/three-years-on-the-at monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/5dbd4979-1cd1-4bd9-8e15-e409bc62b4ef/iStock-1825801466.jpg Latest - Three Years on the AT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/wser-field-is-taking-shape monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/4ad2ac99-cc7a-408e-bb84-eadd3a8ce665/4.png Latest - 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One Aid Station at a Time - Make it stand out PC: Ultra Running Magazine https://www.subwhatever.com/blog/the-long-way-through monthly 0.5 2025-12-20 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/71b26ac9-4dd8-49b0-9b5c-6d771f4c56d5/Screenshot+2025-12-20+at+11.25.49%E2%80%AFAM+%281%29.jpeg Latest - The Long Way Through - Make it stand out PC: Creators Cooldown Podcast https://www.subwhatever.com/blog/love-is-the-only-thing monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/306672d9-a3dd-4819-8419-7f0240c283c4/img-2203-68a13940ed775.jpg.jpeg Latest - Love is the Only Thing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/no-one-runs-it-alone monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/a8c9a60e-3f3f-4e59-ac9d-adcc85882198/Jazmine-Lowther-1200x675.jpg Latest - No One Runs It Alone - Make it stand out PC: Nils Nilsen/Speedgoat Mountain Races by UTMB https://www.subwhatever.com/blog/the-long-blue-line monthly 0.5 2025-10-26 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/e61bb783-cee3-4a57-9c4a-39b16113cf4e/a728eeef7be8ad79d67c3a825ddb30b2Y29udGVudHNlYXJjaGFwaSwxNzU2NDc0OTc2-2.80855640.jpg Latest - 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Encounters in Motion - Make it stand out PC: Adam John https://www.subwhatever.com/blog/back-to-where-it-started monthly 0.5 2025-10-08 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/1415de1f-c499-40ab-a7a5-1d36279a73e6/Anton-Krupicka-In-Focus--2.png Latest - Back to Where It Started - Make it stand out PC: Smith Optics https://www.subwhatever.com/blog/hard-miles-quiet-fire monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/0f71cb1c-902b-4891-976e-5386cc023e47/Ethan-Peters_11.jpg Latest - Hard Miles, Quiet Fire - Make it stand out PC: Matt Westlake https://www.subwhatever.com/blog/the-miles-that-matter monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/fa14fbcd-b0b0-4cc9-9d5a-1eeca5f3348c/190676505_2586052271699878_1851655094883748670_n.jpg Latest - The Miles That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/here-for-the-long-run monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/7bc69165-dfc3-4027-be03-3fbd6d7d3c6e/Screenshot+2025-10-01+at+06-25-10+Instagram.jpeg Latest - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/miles-after-midnight monthly 0.5 2025-09-24 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/3e93e423-8dae-4a82-8b06-d57cf9ddd3b6/Taylor_Hand_Push_1024_x_683.jpg.webp Latest - Miles After Midnight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/the-other-side-of-the-line monthly 0.5 2025-09-18 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/abb31417-8298-4d4e-84f0-2804f5353b6e/stories-spine-race-runshelter_1024x1024.jpg.webp Latest - The Other Side of the Line - Make it stand out PC: Moe Lauchert https://www.subwhatever.com/blog/cgzg5o6r86p615a4qryg2rm56o0llf monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/12e80c15-fa29-48ce-b4cc-eef2a2d55a80/book2.png Latest - Surrender Is Structure - Make it stand out PC: Nick Bare https://www.subwhatever.com/blog/nash-howe-film monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/1757686655779-2HHKPVV266US9BJN3G67/Nash+Howe-Divided-post.jpeg Latest - Sound, Light, Motion - Make it stand out PC: Nash Howe https://www.subwhatever.com/blog/solo-through-the-heat monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/fe2c521a-d27e-48f1-bc5c-d78293ed3106/Ray+Zahab-Death+Valley-post.jpeg Latest - Solo Through the Heat - Make it stand out PC: Kent Keeler https://www.subwhatever.com/blog/broken-cam-hanes-at-cocodona-250 monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/cf6c02b5-1ba8-4e4f-93bb-3f5a43d1a2ee/Cam+Hanes-what-happens-after-it-breaks-post.png Latest - What Happens After It Breaks - Make it stand out PC: Speedland https://www.subwhatever.com/blog/still-running-still-looking monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/7d996181-8cd9-4571-b5b6-3555f9f054e4/Mike-McMonagle-still-running-still-looking-post.jpg Latest - Still Running, Still Looking - Make it stand out PC: Shoutout HTX https://www.subwhatever.com/blog/one-step-at-a-time monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/cae52215-625d-4ff5-a430-e138e2bfa68f/Tom+Ferstl-One-Step-At-Time-post.png Latest - One Step at a Time - Make it stand out PC: Alessandro Citterio; Riccardo Luppi https://www.subwhatever.com/blog/chasing-100-fkts monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/062e5fc1-b15b-407f-ba4c-b90c6841f366/05-Luke-Webster-JT100.jpg Latest - Chasing 100 FKTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/fly-rods-and-foot-races monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/05e62bd8-fa73-4963-8c15-30a242162c4b/8457867f-bb2d-4dc3-be02-db7ec17300dc_2172x1448.webp Latest - Fly Rods and Foot Races - Make it stand out PC: Mike McMonagle https://www.subwhatever.com/blog/floris-gierman-10-years-of-showing-up monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/a9cc6a9f-cdf4-4f13-bf44-803a3d27ee8e/floris-gierman-zion-running-extramilest-show.jpg.webp Latest - 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UTMB | Speedgoat 50K https://www.subwhatever.com/blog/bayshore-held-lightly monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/dffcde22-d953-47e8-b0cf-5fb96d2a08ce/Screenshot+2025-08-29+at+06-31-23+Instagram.jpeg Latest - Bayshore, Held Lightly - Make it stand out Eric Floberg https://www.subwhatever.com/blog/trail-taste-time monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/9cd93d85-3946-4d15-842f-036696a537e7/https---hypebeast.com-image-2024-08-23-norda-005-release-date-1.jpg.jpeg Latest - Trail, Taste, and Time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/through-fruita-into-focus monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/26c42962-1d61-4e2e-b8d1-6ddda73efe05/maxresdefault.jpeg Latest - Through Fruita, Into Focus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/tiger-mountain-on-repeat monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/8465215e-5d86-4ac9-a408-e404e7c92da3/SpeedlandGSTMT_LatBckGnd_2048x.webp.jpeg Latest - 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The Story Is the Run - Make it stand out PATH Projects https://www.subwhatever.com/blog/dx5h89lplrdlceeb3ac0ma3gtj49to monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/546835fb-0ba3-40a2-9712-291c21b0c093/utmb09-pt-293-64e7771d1f266.jpg.jpeg Latest - Why UTMB Still Speaks - Make it stand out UTMB https://www.subwhatever.com/blog/twitching monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/c5c00b71-c5c8-4edd-bacc-571645947cb2/4a2edecf-8d8b-46af-bb20-10e0376a629f_1179x1127.webp Latest - Running Through It Kyle Long https://www.subwhatever.com/blog/satisfy-turns-10 monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/09c4adef-fe7d-443d-b98f-482e32ad2eac/satisfy-cover-.jpg Latest - What a Brand Can Say Credit: Believe In the Run https://www.subwhatever.com/blog/running-toward-clarity monthly 0.5 2025-08-26 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/e8316929-8cc9-46f8-a267-2cb6898371d0/Screenshot+2025-08-25+at+07-21-21+Sober+in+the+City+Tracksmith.png Latest - 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