https://www.subwhatever.com/blog daily 1.0 2026-04-17 https://www.subwhatever.com/blog/the-shape-of-currently monthly 0.5 2026-04-17 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/4e7a402d-916f-4f39-ab6f-933a1f404d19/030A1358.jpg Latest - The Shape of Currently - Make it stand out Photos courtesy of Nash Howe and Currently Running https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/307e9ac3-cd02-43eb-a0ed-f7e2a61d5418/CR-10-1.jpeg Latest - The Shape of Currently That’s part of what drew me to Currently. I first met Nash Howe at TRE in San Antonio. Currently had a small booth out on the edge of the exhibit hall. It wasn’t trying to compete with the big brands, which probably made me notice it more. The whole thing felt clear. A small footprint, a clear eye, no extra noise. It felt like the kind of brand that still had a person close to it, and that was my impression of Nash too. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/0e123ec8-e1f4-41e5-877f-c26ca7cb07b1/DSC02805.jpg Latest - The Shape of Currently That’s what I respect about it. It doesn’t feel overworked. It doesn’t feel like a response to what the market is asking for this season. It feels personal. The product feels personal. The imagery feels personal. The pace of it feels personal. Even the imperfections in something like that matter, because they remind you there is still a hand on it. A lot of things in running look finished before they mean anything. Currently feels like the opposite. It has meaning first. The product grows out of that. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/c57ea261-8be4-4e36-a8d0-aede1cf85082/787333010034.jpg Latest - The Shape of Currently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/57ae2d03-9e0c-4f0d-91fd-4f4cbfe41348/DSC04857-2.jpg Latest - The Shape of Currently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/i-thought-i-had-a-lot-of-shoes monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/60cb7a29-9203-491a-9cab-f7c16e3d5b5b/Screenshot+2026-03-09+at+7.44.32%E2%80%AFAM.png Latest - I Thought I Had a lot of Shoes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.subwhatever.com/blog/three-years-on-the-at monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/684b8b7f82da1a7e275b8e81/5dbd4979-1cd1-4bd9-8e15-e409bc62b4ef/iStock-1825801466.jpg Latest - 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