Build with a North Star

Gear doesn’t just carry. It signals. It reflects. Sometimes it even reveals.

In this piece from norda, the terrain is literal and metaphorical—alpine passes and internal crossings. Sarah Conley explores what it means to trust your footing, how gear becomes memory, and why design has to do more than function.

There’s no product push here. Just perspective.

It’s a story about climbing boots, yes. But also about leaving one version of yourself at the trailhead, and seeing who makes it back.