A belt that doesn’t bounce. A short built to solve problems. Kyle Seigel founded Raide to rethink what gear could do, not just how it looks. It’s working.

Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.

Anton Krupicka returned to Leadville in 2021, older, battered, and more honest. This is what it means to stay in the sport—even when it doesn’t look like it used to.

Ethan Peters just smashed the Canadian Death Race course record—and then turned up in the Alps and placed 23rd at TDS. This isn’t luck. It’s design.

At 38, Ian Morgan weighed 103kg and was chasing the wrong things. Now in his 50s, he runs ultras around the world—and lives by the quiet structure he built along the way.

Injury changed how he runs—but not why. This isn’t about a comeback. It’s about staying in the story, even when the story gets harder to tell.

Tim Tollefson didn’t walk away from racing—he built something else. Billy Yang’s latest film follows the rise of Trailfest and the return to something real.

An interview with Nick and Willa Martire on the roots of norda™, building without compromise, and the quiet belief that the work will speak.

Elliot Cardin runs quietly. No watch. No fanfare. Just deep miles, real wins, and a story that’s easy to miss—unless you’re paying attention.

A quiet conversation about recovery, grit, and the kind of running that rebuilds more than your legs—one step at a time, and often long before the sun comes up.