David Roche drove back to the mountains that once gave him everything. Leadville didn’t need another course record—it needed proof that joy still belonged here.

A rugged race, a quiet kind of grit, and a reminder that no one gets through the mountains alone—especially not at Speedgoat.

A 9,000-mile row across the Pacific. No support boat. No shortcuts. Just three brothers chasing something deeper than records.

Design doesn’t need a manifesto—just direction. This short story from norda is a quiet reminder that alignment matters more than explanation.

A belt that doesn’t bounce. A short built to solve problems. Kyle Seigel founded Raide to rethink what gear could do, not just how it looks. It’s working.

Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.

Anton Krupicka returned to Leadville in 2021, older, battered, and more honest. This is what it means to stay in the sport—even when it doesn’t look like it used to.

Ethan Peters just smashed the Canadian Death Race course record—and then turned up in the Alps and placed 23rd at TDS. This isn’t luck. It’s design.

At 38, Ian Morgan weighed 103kg and was chasing the wrong things. Now in his 50s, he runs ultras around the world—and lives by the quiet structure he built along the way.

Injury changed how he runs—but not why. This isn’t about a comeback. It’s about staying in the story, even when the story gets harder to tell.