The run doesn’t always need a finish line.
Subwhatever collects the kind of writing and storytelling that shows us why. Because what we carry matters more than how fast we get there.
Whatever you’re chasing—run under it.
Better by Design
A belt that doesn’t bounce. A short built to solve problems. Kyle Seigel founded Raide to rethink what gear could do, not just how it looks. It’s working.
norda™: Tectonic Shift
An interview with Nick and Willa Martire on the roots of norda™, building without compromise, and the quiet belief that the work will speak.
UTMB | Speedgoat 50K
Course notes, gear, and what it felt like to race above 11,000 feet with nothing left in the tank.
Trail, Taste, and Time
Michelin kitchens, foraged food, and the trail as a way back to stillness—through the lens of Norda and filmmaker Adam Talan.
Tiger Mountain, On Repeat
The frontman of Death Cab didn’t just lend his name—he ran 100 miles and helped design a shoe rooted in his trail.
Building Believe in the Run
A founder’s story about showing up, staying steady, and building something that lasts.
