The run doesn’t always need a finish line.
Subwhatever collects the kind of writing and storytelling that shows us why. Because what we carry matters more than how fast we get there.
Whatever you’re chasing—run under it.
Encounters in Motion
Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.
Building Something Real
Tim Tollefson didn’t walk away from racing—he built something else. Billy Yang’s latest film follows the rise of Trailfest and the return to something real.
norda™: Tectonic Shift
An interview with Nick and Willa Martire on the roots of norda™, building without compromise, and the quiet belief that the work will speak.
Sound, Light, Motion
Running. Film. Music. Somehow Nash Howe carries the same rhythm through all three. His 2023 album Divided is proof that movement doesn’t always need to be seen.
Still Running, Still Looking
He never planned to be a photographer. He just wanted to stay close to the sport. Now his photos are how we remember it. Quiet. Honest. The way it really looked.
One Step at a Time
It started with lockdown. It became something else entirely. A quiet film about effort, identity, and the mountaintop moments that keep us moving.
