The Long Way Through
PC: Creators Cooldown Podcast
Most people know Floris Gierman as the co-founder of Path Projects. That’s accurate, but it’s not the whole story.
Long before Path existed, Floris was already doing the work that still defines him. He was asking patient questions about running, health, and creativity. Not how to go faster at all costs, but how to keep going without breaking yourself in the process.
That thread runs clearly through his recent conversation with Jeff Peltier on Creators Cooldown. On the surface, it’s a conversation about content, business, and a new book. Underneath, it’s about longevity. Creative longevity. Athletic longevity. Human longevity.
Floris didn’t build an audience by chasing moments. He built it by staying consistent with ideas that weren’t always popular when he first shared them. Slower training. Health before performance. Curiosity over certainty. He talks openly about videos that underperformed and directions that didn’t land right away. He kept going anyway.
Over time, his work formed something closer to an ecosystem than a strategy. Content informed coaching. Coaching informed conversation. Conversation informed product. Each part supported the others without any one piece feeling extractive.
That same restraint shows up in how he talks about Path. It isn’t positioned as a constant sales channel, and his personal platforms aren’t treated like ads. When the worlds overlap, it’s because they naturally do, not because they’re forced to.
One of the most honest parts of the conversation is about pause. Floris talks about moments when he stopped publishing, when the podcast went quiet, when continuing the same way felt wrong. He doesn’t frame those moments as failure. He treats them as signals that something needed to change.
That mindset carried into his book. It wasn’t rushed. It wasn’t announced early. It came together slowly in early morning hours, built from years of conversations and listener reflections. Much of it is drawn directly from the voices of the community that’s been listening all along.
What stands out most is that Floris isn’t trying to scale himself endlessly. He’s trying to protect the conditions that make the work meaningful in the first place.
In a space obsessed with output and optimization, that choice feels increasingly rare.
And that’s why this conversation is worth your time. It doesn’t offer a formula. It offers a way of working that might actually last.