Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.

Tim Tollefson didn’t walk away from racing—he built something else. Billy Yang’s latest film follows the rise of Trailfest and the return to something real.

An interview with Nick and Willa Martire on the roots of norda™, building without compromise, and the quiet belief that the work will speak.