The run doesn’t always need a finish line.

Subwhatever collects the kind of writing and storytelling that shows us why. Because what we carry matters more than how fast we get there.

Whatever you’re chasing—run under it.

Bryce Carlson 10/14/25 Bryce Carlson 10/14/25

Better by Design

A belt that doesn’t bounce. A short built to solve problems. Kyle Seigel founded Raide to rethink what gear could do, not just how it looks. It’s working.

Bryce Carlson 10/12/25 Bryce Carlson 10/12/25

Encounters in Motion

Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.

Bryce Carlson 10/7/25 Bryce Carlson 10/7/25

Back to Where It Started

Anton Krupicka returned to Leadville in 2021, older, battered, and more honest. This is what it means to stay in the sport—even when it doesn’t look like it used to.

Bryce Carlson 10/3/25 Bryce Carlson 10/3/25

Hard Miles, Quiet Fire

Ethan Peters just smashed the Canadian Death Race course record—and then turned up in the Alps and placed 23rd at TDS. This isn’t luck. It’s design.

Bryce Carlson 10/2/25 Bryce Carlson 10/2/25

The Miles That Matter

At 38, Ian Morgan weighed 103kg and was chasing the wrong things. Now in his 50s, he runs ultras around the world—and lives by the quiet structure he built along the way.