The run doesn’t always need a finish line.
Subwhatever collects the kind of writing and storytelling that shows us why. Because what we carry matters more than how fast we get there.
Whatever you’re chasing—run under it.
Love is the Only Thing
David Roche drove back to the mountains that once gave him everything. Leadville didn’t need another course record—it needed proof that joy still belonged here.
No One Runs It Alone
A rugged race, a quiet kind of grit, and a reminder that no one gets through the mountains alone—especially not at Speedgoat.
The Long Blue Line
A 9,000-mile row across the Pacific. No support boat. No shortcuts. Just three brothers chasing something deeper than records.
Build with a North Star
Design doesn’t need a manifesto—just direction. This short story from norda is a quiet reminder that alignment matters more than explanation.
Better by Design
A belt that doesn’t bounce. A short built to solve problems. Kyle Seigel founded Raide to rethink what gear could do, not just how it looks. It’s working.
Encounters in Motion
Brand lead Adam John helped shape norda’s FW23 Encounters campaign into something more atmospheric and expansive than we’re used to seeing in trail.
