Building Believe in the Run

In this interview with Believe in the Run founder Thomas Neuberger, we get something quieter than gear talk. This is about process—how Believe in the Run started, how it’s grown, and what it takes to keep building something meaningful over time.

But beneath the surface, it’s also a story of survival. Thomas opens up about a childhood marked by abuse and the emotional weight he carried into adulthood. Running didn’t erase those experiences, but it gave him structure—and eventually, a creative outlet that became a community.

What began as a charity blog evolved into one of the most trusted voices in running gear. But what holds it together isn’t clicks or trends. It’s consistency, discipline, and the decision to do one thing each day to move the work forward. It’s the kind of commitment that doesn’t ask for attention, just consistency. The kind that stacks day after day until it becomes something steady, something that lasts. Believe in the Run didn’t explode overnight. It was built—post by post, mile by mile—by someone who kept showing up when no one was watching.